Category: Blog

Competitive Eating and Your Content Marketing Strategy

Have you ever wondered what competitive food eating can teach you about your website’s content marketing strategy? Probably not, but I’m pretty sure that now I’ve asked the question, you are dying to know the answer. How can a person eat that many hot dogs? It’s like a train wreck. You want to look away […]

4 Valuable Hidden Assets Within Your Current Website

We’ve all heard urban legends of people whose long-forgotten Star Wars figurines are worth thousands of dollars or the lucky guy who bought a $5 picture at a sale that ended up being a long-lost Renoir. Your mom may have thrown out your toys but don’t despair. It’s possible that you’ve overlooked another potential goldmine. That’s […]

A Camel Is a Horse Designed by a Committee

Alec Issigonis, the developer of the European mini, often commented that “a camel is a horse designed by a committee.” Of course, Alec was referring to cars, but the same applies to website design. Having too many people involved in the decision-making process creates bottlenecks and confusion. The result often fails to meet the needs […]

When Hiring a Web Designer Does Not Make Sense

Let’s face it. Hiring a good web designer can run into thousands of dollars. How do you know when you should make the investment? A typical website usually needs updating every 3-5 years but in the meantime, you can update your site without having to fork out a lot of money. There are times (and […]

How to Properly Design a Website Footer

Web designers put a lot of effort into the design of a website header, but all too often, the website footer is nothing more than an afterthought. It is true that the header will create the first impression with your visitors. But, it is often in the footer where engagement occurs. The reason this information […]

7 Point Website Designer Checklist

Hiring a website designer is a lot like getting into a romantic relationship. It’s easier to get into then it is to get out of. Because of this, you want to make sure you make the right choice before jumping into the arms of the first person you meet. To make things easy, we have […]

How to Give Feedback on a Website Design

A lot of people have a hard time articulating what they like or don’t like about a website design. Whether it’s your existing site or a brand new Mock-Up, you need to know how to tell your web designer what you like and what you don’t. To help you communicate those thoughts clearly, here are […]

How to Convert Website Visitors into Qualified Leads

Finding leads is the primary purpose of any website. This is especially true for the service industry. To increase your business, you want to convert website visitors into clients and form a lasting relationship. But how do you go about finding qualified leads? The best method for gathering leads on your site is by collecting […]

5 Traps That Delay Website Projects and How to Avoid Them

So, you’ve decided to get a new website and you need it completed ASAP! Before you go running off jumping into a project, take a moment to review some of the most common pitfalls that delay a website project and end up costing you precious time and money. Once you decided it’s time to update […]

What is the Average Lifespan of a Website Design?

Modern websites neither look nor function like the ones created in the early 90’s. In fact, today’s websites don’t even resemble those created three years ago. Technology changes and so have the rules of internet marketing. Consequently, many older website designs are obsolete. So, what is the average lifespan of a website design? Can you […]

How to Prepare for a Website Design Consultation

The process of designing or redesigning your website requires a lot of preparation. It helps everyone if you know which resources you have at your disposal before you ever talk to a web designer. Does your company have access to quality images? Have you designed a logo or developed a style guide for printed materials? […]

Custom Web Design or Website Template?

Why do they make jeans for men and jeans for women? They craft both from denim and minus the bling; they look the same. We all know why. Men’s and women’s jeans fit differently. A man can put on a pair of women’s jeans, and they will cover, but they won’t feel good. It’s the […]

5 Hidden Costs to Pricing Your Website Project

What does it cost to put together a good website? That is an important question, especially for companies wanting to expand their web presence. The problem lies with hidden costs. Very few people take into consideration all the factors that add to their project. To better help you set a budget for your new site, […]

Website Redesign Checklist: Do You Need to Update?

In the digital world, things change almost daily. Google keeps updating its algorithm and newer technology like voice search changes how people find your business. Today’s websites need to be super- fast, mobile-friendly, user-friendly, fully-optimized, and content-heavy. Your site also needs to look good. Just as clothing styles change, so does website design. How well is your […]

What Placido Domingo taught me about Website Design

You might not know this but for most of my 20’s I was pursuing a career of being a professional Opera Singer. During this time I had the opportunity to travel the world to places like Italy, Germany and Austria learning from the some of the best musicians around. On more than one occasion I […]

The Top 3 Ways to Decide on the Best Domain Name

Have you wondered how to choose a domain name for your business? Some people spend hours trying to come up with the perfect phrase. Others just punch in words until they find one that’s available. What about those that try to be clever? You’ve seen them – a dog walking business named Pawsitively Marvelous or […]

What the Heck is WordPress?

What is WordPress? If you’re thinking about getting a new website and you keep hearing about WordPress websites and aren’t even sure what that is, then we can help. First,  let’s look at the question, “what is WordPress” and then see what WordPress can do for you. WordPress originally started out as an open source […]