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Don’t Trust a Fat Diet Expert, a Skinny Chef, or a Digital Marketer Who Uses Cold Outreach
Victor Thomas

Would you see a dentist with bad teeth? How would you react to a financial consultant that drove a rusty 1992 Ford? Can you imagine consulting a dietician who is morbidly obese? Of course not! So, why in the world would you use a digital marketer who uses cold outreach? “Never trust a skinny cook” Unknown It just doesn’t make sense to use an “expert” that […]

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How to Create a Killer Offer for Your Service Business
Victor Thomas

The ultimate purpose of every service website is to get qualified leads through the door. Without leads, your business is dead in the water. However, most people mistakenly think that SEO, paid advertising, content marketing, or even their website design will increase their number of leads. In fact, all of those tools increase traffic, not […]

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3 Feet from Gold – Evaluating Your Web Content
Victor Thomas

We have a morbid fascination with stories involving lost opportunities. Who hasn’t heard of someone who picked up a valuable item for almost nothing at a garage sale? Or the heir who discovers that his deceased relative never threw away his old baseball cards. What about barn cars that turn out to be worth thousands […]

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4 Valuable Hidden Assets Within Your Current Website
Victor Thomas

We’ve all heard urban legends of people whose long-forgotten Star Wars figurines are worth thousands of dollars or the lucky guy who bought a $5 picture at a sale that ended up being a long-lost Renoir. Your mom may have thrown out your toys but don’t despair. It’s possible that you’ve overlooked another potential goldmine. That’s […]

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A Camel Is a Horse Designed by a Committee
Victor Thomas

Alec Issigonis, the developer of the European mini, often commented that “a camel is a horse designed by a committee.” Of course, Alec was referring to cars, but the same applies to website design. Having too many people involved in the decision-making process creates bottlenecks and confusion. The result often fails to meet the needs […]

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