There are two types of search engine optimization (SEO) that can improve your ranking: on-page and off-page. The first, on-page SEO, is absolutely necessary if you want the search engines to categorize your site. Some web designers include this type of search engine optimization as part of their web design package and others do not. Yet, […]
There are a number of steps involved in building your business online. Find out where web design falls in that timeline and what you must do beforehand and what happens afterward. This can help you develop realistic expectations for your web design project. It will also help you define the boundaries of your agent-client relationship and cut […]
You build a brand identity with more than just a name and a logo. Rather, branding is the whole STORY of who you are. Branding includes the LOOK, PURPOSE, and PERSONALITY of your business and it’s important that your branding stays consistent both online and offline. Studies show that branding results in more conversions because […]
WordPress is the most popular CMS in the world with almost 75 million sites depending on it. Unfortunately, it’s popularity makes it a prime target for hackers and malware. After all, if a cybercriminal gains access to one WordPress site, they then have the wherewithal to possibly access millions of to other business sites. So […]
Typically, the task of redesigning the company website falls to someone in the Marketing Department. If you think about it, the marketing team is the best choice, because the ‘marketing first’ approach to website redesign is the best strategy for success. The only problem is that many Marketing Managers know very little about web design. […]