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4 Valuable Hidden Assets Within Your Current Website


We’ve all heard urban legends of people whose long-forgotten Star Wars figurines are worth thousands of dollars or the lucky guy who bought a $5 picture at a sale that ended up being a long-lost Renoir. Your mom may have thrown out your toys but don’t despair. It’s possible that you’ve overlooked another potential goldmine. That’s […]


A Camel Is a Horse Designed by a Committee


Alec Issigonis, the developer of the European mini, often commented that “a camel is a horse designed by a committee.” Of course, Alec was referring to cars, but the same applies to website design. Having too many people involved in the decision-making process creates bottlenecks and confusion. The result often fails to meet the needs […]


How Does Your Website Fit Within Your Business Model?


The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator. Knowing how your company’s clients move from Point A to final conversion will […]


Is On-Page SEO Enough to Rank on Google?


There are two types of search engine optimization (SEO) that can improve your ranking: on-page and off-page. The first, on-page SEO, is absolutely necessary if you want the search engines to categorize your site. Some web designers include this type of search engine optimization as part of their web design package and others do not. Yet, […]


Defining the Boundaries of an Agent-Client Relationship


There are a number of steps involved in building your business online. Find out where web design falls in that timeline and what you must do beforehand and what happens afterward. This can help you develop realistic expectations for your web design project. It will also help you define the boundaries of your agent-client relationship and cut […]


5 Ways to Improve Your Website Branding


You build a brand identity with more than just a name and a logo. Rather, branding is the whole STORY of who you are. Branding includes the LOOK, PURPOSE, and PERSONALITY of your business and it’s important that your branding stays consistent both online and offline. Studies show that branding results in more conversions because […]


Danger! Your WordPress Website Is Vulnerable to Attack!


WordPress is the most popular CMS in the world with almost 75 million sites depending on it. Unfortunately, it’s popularity makes it a prime target for hackers and malware. After all, if a cybercriminal gains access to one WordPress site, they then have the wherewithal to possibly access millions of to other business sites. So […]


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