If you can’t profitably generate leads for your service business, then you don’t really have a business. People don’t know how much a new customer is worth to them. How much does it cost you to get a new client? How much will a single client generate in new revenue dollars? Can you improve your […]
Have you ever wondered what competitive food eating can teach you about your website’s content marketing strategy? Probably not, but I’m pretty sure that now I’ve asked the question, you are dying to know the answer. How can a person eat that many hot dogs? It’s like a train wreck. You want to look away […]
The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator. Knowing how your company’s clients move from Point A to final conversion will […]
There is a business concept I recently encountered, called ‘phantom deliverables.’ The idea behind this term is that a business can deliver a product or service that the client never asked for and did not even know they needed. For instance, many of our clients come to us for a beautiful website. What they actually […]
Do you have a website that doesn’t bring you as many leads, you would like? Would you like to know how to get leads on a regular basis? The answer lies with your offer. When you use directed content, you narrow your audience. Done correctly, you then eliminate all but the most promising leads. How […]