The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator. Knowing how your company’s clients move from Point A to final conversion will […]
There is a business concept I recently encountered, called ‘phantom deliverables.’ The idea behind this term is that a business can deliver a product or service that the client never asked for and did not even know they needed. For instance, many of our clients come to us for a beautiful website. What they actually […]
Do you have a website that doesn’t bring you as many leads, you would like? Would you like to know how to get leads on a regular basis? The answer lies with your offer. When you use directed content, you narrow your audience. Done correctly, you then eliminate all but the most promising leads. How […]
Website Lead Generation Not getting any leads from your website? Wondering why that is? In this article, we will go over in checklist fashion some key things that might be holding your website back from turning website visitors into leads. People are not finding what they are looking for Here’s how I think of a […]
Rank Website on Google It can seem like some form of mysterious black magic. How on earth do some websites get on the first page of Google while other sites don’t rank at all? It just doesn’t seem to make sense. Obviously, a lot goes into SEO (Search Engine Optimization), and we’re not going to […]