Construction Branding – Style Guide for Construction Websites

When it comes to construction branding, there are a few key elements to keep in mind. Construction businesses have a unique opportunity to stand out with their branding since they often deal with high-visibility projects. A great brand identity should be strong, professional, and create or convey a sense of quality and trustworthiness.

In this article, we shall outline what you need to know about styling a construction website. We will go over the color scheme, typography, images to use, and other important design elements in creating or developing your construction business website.

Colors for Construction Websites

1. Colors for Construction Websites

Colors for construction companies are seen on construction equipment like tools, machines, construction attire, and construction signage. When it comes to colors for a construction brand, it is important to use colors that are strong and visible. Construction sites are often loud and busy places, so it is important for the construction brand colors to be able to stand out.

You can use colors to communicate ideas and messages, or you can use colors to create a statement. There are endless possibilities when it comes to using colors on a construction brand.

Some popular colors for construction brands include shades of yellow or orange, followed by blue, green, brown, and red. Black and white are also commonly used colors, but they are not as popular as the other colors mentioned. Other construction websites feature earth-tone colors like brown, maroon, beige, and gray. The color palette for construction firms is vast, and it depends on the overall look and feel that you are going for with your construction brand.

When choosing colors for your company website, it is important to consider the messages and ideas that you want to stand out. For example, if you want to communicate safety, then you may want to use yellow or orange.

Sample Color Schemes Used by Most Construction Websites

sample colors

Aside from the usual construction brand colors, website designers also take into account colors based on the personality, culture, brand identity, or company story of the specific construction company. This is done by understanding the most common color associations.

For instance, blue is often associated with trustworthiness, reliability, and professionalism. Green is often associated with nature, growth, and abundance. Brown is often associated with earthiness, nature, and dependability. And red is often associated with energy, passion, and excitement.

Keep these color associations in mind when choosing colors.

If your construction firm already has a preferred color palette, then you should use those colors on your company website. This will help to create a concept that is cohesive and consistent with your brand identity.

Construction Branding

Typography for Construction Websites

2. Typography for Construction Websites

Most construction companies are characterized by masculine fonts. These fonts are usually large, bold, and thick sans serif fonts. The most popular fonts used on construction websites include Oswald, Anton, Bebas Neue, Montserrat, Poppins, Work Sans, and Roboto. The fonts mentioned are all Google fonts, which means they are free to use. Aside from this, the fonts mentioned also comes in different weights and styles, which gives your business more flexibility when it comes to choosing the right font for your construction brand.

When choosing a font, you should consider the message that you want to reflect, promote or communicate. For example, if you want to focus on the concept of safety, then you may want to use a bold font. If you want to focus on professionalism, then you may want to use a sleek and clean font.

It is also important to consider the overall tone or story of your construction brand. For example, if you want your website to have a friendly tone, then you may want to use a more playful font. If you want your website to have a serious tone, then you may want to use a more formal font.

The most important thing to remember when choosing a font is to make sure that it is legible. The last thing you want is for your target audience to have a hard time reading your website.

Sample Font Pairings Used by Most Construction Websites

sample font pairing

Construction Brands

Images for Construction Websites

3. Images for Construction Websites

When it comes to images, construction websites usually use real photos of people, equipment, and construction sites. The photos used are usually high-quality and professional. This is because a construction brand wants to show potential clients and customers that they are capable of handling big projects.

If you are going to use photos of people, make sure that they are wearing proper safety gear. This will help to communicate the message of the safety of your construction services to your customers.

The use of real photos helps create a more personal and relatable connection with the website visitors. It also helps to show the potential clients what they can expect if they choose to work with your construction company.

If you are going to use images on your construction website, make sure that they are relevant to your business and brand identity. For example, if you are a construction company that specializes in residential construction, then you should use images of people and houses. If you are a construction company that specializes in commercial construction, then you should use images of people and company buildings.

Videos for Construction Websites

4. Videos for Construction Websites

Videos are the most effective way to show potential clients, past clients, and competitors what your construction company is all about. They are also a great way to show off your professional service, and work and highlight your success story.

Videos of your people at work can help to show your target audience that your company has a solid reputation as a professional and reliable contractor. Videos of your equipment in action can help to show clients that your company has the right tools for the project. And videos of your completed projects can help to show customers what they can expect if they choose to work with your construction business.

With innovations in the video industry, drones have become a popular tool for construction companies to use when creating videos. Drones can provide a unique visual representation of your business that ground-level cameras cannot provide.

When choosing videos for your construction brand, make sure that they are high-quality and relevant to your brand identity and company business. You should also make sure that the videos are properly captioned so that everyone can understand what is being said.

Calls-to-Action for Construction Websites

5. Calls-to-Action for Construction Websites

Calls-to-action (CTAs) are an important element of any website, but they are especially important for construction websites. This is because you want to make it easy for company customers to get in touch with you so that you can discuss their specific needs in a project.

Calls-to-action (CTAs) come in many forms, but they all have one purpose: to get the site visitor or customer to take action. The most common form of call-to-action for construction websites is a contact form.

A contact form is a simple way for potential customers to get in touch with you. All they have to do is fill out their name, email address, and message.

The best CTAs for construction websites usually include a phone number, an email address, or a contact form. You should also make sure that the CTA is prominently displayed on your site so that visitors can easily find it.

Construction Company Branding



When it comes to construction company branding, there are many different elements that you need to consider. From your company name and logo to your website design and content, everything should be carefully thought out and planned.

Your construction company brand is the first impression that clients will have of your business. So it’s important to make sure that your company’s brand is strong, it will attract the right type of customer and help you to win more projects.

In creating a style guide for your construction brand, there are a few things that you need to keep in mind. First, you need to choose the right font and color scheme. Second, you need to choose appropriate fonts. Third, you need to use high-quality images that are relevant to your construction business. Fourth, you need to use videos of your people, equipment, and projects completed. Finally, highly visible and effective calls-to-action (CTAs) to get more business.

To summarize, a construction website should be focused on showcasing the company’s work, highlighting its successes, and making it easy for potential customers to get in touch.

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Branding for Construction Companies

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