If you’re looking to hire a website designer for your next website design project, you’re in the right place. But, first of all, who is this written for? This article is for anyone who is a marketing manager. That could be anything from, the CMO of the company to a marketing intern who has been […]
Today, thanks to the emerging technology that makes us do almost everything online. The most exciting field is web design. Although you need to consider the cost of creating your website, but the biggest issue is website design inspiration. How do you know if your website design looks attractive and professional? What can you do […]
Google plays a major role in the success of a website. Whether you like it or not, Google has and always been the platform where people go to find what they are looking for. Suffice to say, if you’re doing great on Google, you can expect to have plenty of organic traffic coming to your […]
It has the power to make or break your business. Your website and the web design company you work with. Are you sure yours is up to standard? It only takes a quick scan of global companies’ exceptional sites to see that most websites out there (perhaps yours) don’t really make the cut. Just look at […]
The first step in building a website is to register your domain name and the second, and arguably the most important is to find a good web host. While domain registry is pretty straightforward, web hosting is not. More often than not, you get what you pay for and finding the best web hosting for small […]
Once you’ve decided that it’s time to redesign your website, then you will need to find a web designer. I know that many of you are thinking, “I don’t need a web designer. I can just have my cousin do it.” Let’s take a quick walk down memory lane and revisit the years when Mom […]
NOT ALL WEB HOSTS ARE THE SAME! When it comes to slow page loading speeds, it probably has nothing to do with your web design. You can optimize, compress, and cache all you want. However, if your host is not top-notch, speed issues can be created by a bottleneck on your web host’s server. In essence, […]
Every year or two, “experts” come out of hiding and spout off about the death of web design. Then, after stirring things up, they slink back to their corners and business continues as usual. Web designers continue to develop proposals, accept new clients, and build beautiful websites. So, why then, do these people continue to debate […]
Back in the day, Seinfeld aired one of its most memorable episodes, titled “Master of Your Domain.” We won’t go into the specifics but the gist was that there was a bet to see who could stick to a plan without succumbing to impulse or temptation. The person who exercised the highest amount of control […]
Would you see a dentist with bad teeth? How would you react to a financial consultant that drove a rusty 1992 Ford? Can you imagine consulting a dietician who is morbidly obese? Of course not! So, why in the world would you use a digital marketer who uses cold outreach? “Never trust a skinny cook” Unknown It just doesn’t make sense to use an “expert” that […]
If you can’t profitably generate leads for your service business, then you don’t really have a business. People don’t know how much a new customer is worth to them. How much does it cost you to get a new client? How much will a single client generate in new revenue dollars? Can you improve your […]
The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator. Knowing how your company’s clients move from Point A to final conversion will […]
There are a number of steps involved in building your business online. Find out where web design falls in that timeline and what you must do beforehand and what happens afterward. This can help you develop realistic expectations for your web design project. It will also help you define the boundaries of your agent-client relationship and cut […]
WordPress is the most popular CMS in the world with almost 75 million sites depending on it. Unfortunately, it’s popularity makes it a prime target for hackers and malware. After all, if a cybercriminal gains access to one WordPress site, they then have the wherewithal to possibly access millions of to other business sites. So […]
Typically, the task of redesigning the company website falls to someone in the Marketing Department. If you think about it, the marketing team is the best choice, because the ‘marketing first’ approach to website redesign is the best strategy for success. The only problem is that many Marketing Managers know very little about web design. […]
Web Designers usually adopt one of two approaches when they build a website. Either they subscribe to the idea of ‘design first’ or ‘content first.’ However, design first does not meet the needs of the users. Content first is a bad website strategy because it fails to address the ultimate goal of a business website, […]
A website contains many different creative elements. The overall design relies on images, videos, text, and of course, the underlying code. Some of the parts, such as the code used to create footers, is common to all websites but other elements are unique. Copyright laws protect these aspects of a site. However, the legalities of […]
You can find a lot of information available on how to build a B2B website. Our website has several good articles on website design like How to Properly Design a Website Footer or 7 Website Design Trends for 2018. But, when it comes to designing a B2B SaaS Website there are some very specific web design […]
If you want to measure website performance, one of your more valuable tools is Google Analytics. There, you can measure traffic, its source, and what people do once they click through to your site. Each of Google Analytic’s metrics provides you with valuable information. Today, we are going to take a look at your website’s […]
Designing a service business website presents some unique challenges. Getting one to rank on Google requires advanced planning and a pretty thorough understanding of how local SEO works. Convincing prospects to click on your website is an even bigger hurdle. We consider ourselves experts on service business websites. After all, we ARE a service business, and […]
The ultimate purpose of every website is conversion. Conversions can sometimes be a sale, but in most cases, they occur when you collect a lead. Proper website structure points all your visitors to one place, your contact form. However, that old adage applies. “You can lead a horse to water but you can’t make him drink.” Getting your prospect to […]
Let’s face it. Hiring a good web designer can run into thousands of dollars. How do you know when you should make the investment? A typical website usually needs updating every 3-5 years but in the meantime, you can update your site without having to fork out a lot of money. There are times (and […]
I know a secret about Internet marketing that you may not and it directly affects how you should layout your website homepage. Here you go… The Internet – all of it – is nothing more than advertising. I am not just referring to the ads that appear on Google Search results or the Facebook ads […]
The purpose of this article is to explain what a custom website page template is, how it works and how it applies to your website project. But before we get into exactly what a page template is, let’s talk about why you need to know what it is. What is a Custom Website Page Template? […]
Think of your website as an investment rather than an expense. Building a website is the same as opening a new storefront. Like a physical building, your website is an investment that is supposed to produce a return, not be a liability. For those whose websites are not performing, let’s discuss how you can increase […]
In the Spring of 2017 Google announced a free multivariate testing tool called Optimize. Before the launch of Optimize, website owners only had the option of paying for A/B testing tools like Optimizely or Nellio. It is true that these plugins offer a few more features than Optimize, but at close to $1,000 per month, they were not an […]
Web designers put a lot of effort into the design of a website header, but all too often, the website footer is nothing more than an afterthought. It is true that the header will create the first impression with your visitors. But, it is often in the footer where engagement occurs. The reason this information […]
Hiring a website designer is a lot like getting into a romantic relationship. It’s easier to get into then it is to get out of. Because of this, you want to make sure you make the right choice before jumping into the arms of the first person you meet. To make things easy, we have […]
A lot of people have a hard time articulating what they like or don’t like about a website design. Whether it’s your existing site or a brand new Mock-Up, you need to know how to tell your web designer what you like and what you don’t. To help you communicate those thoughts clearly, here are […]
Finding leads is the primary purpose of any website. This is especially true for the service industry. To increase your business, you want to convert website visitors into clients and form a lasting relationship. But how do you go about finding qualified leads? The best method for gathering leads on your site is by collecting […]
So, you’ve decided to get a new website and you need it completed ASAP! Before you go running off jumping into a project, take a moment to review some of the most common pitfalls that delay a website project and end up costing you precious time and money. Once you decided it’s time to update […]
Want to know an interesting secret about websites? They are all made up of the same code. Whether you are looking at a ‘free’ template or a website that cost a million bucks to design, they are all using the same basic code to render the website. All websites use CSS and HTML to render […]
Unbeknownst to a lot of website owners, Google implemented a new policy regarding unencrypted sites. At the beginning of this year, they started punishing sites without HTTPS (hypertext transfer protocol secure). Many started seeing their Google ranking slip and traffic decrease. Though the change in policy caused a scramble among website owners, it’s not necessarily […]
The most important step in creating a website comes before your developer ever writes a single line of code. In order to build the best possible website, you should first create a website sitemap. Failure to properly develop a sitemap causes many projects to fall apart. Because this process is so important, we want to […]
The process of designing or redesigning your website requires a lot of preparation. It helps everyone if you know which resources you have at your disposal before you ever talk to a web designer. Does your company have access to quality images? Have you designed a logo or developed a style guide for printed materials? […]
Why do they make jeans for men and jeans for women? They craft both from denim and minus the bling; they look the same. We all know why. Men’s and women’s jeans fit differently. A man can put on a pair of women’s jeans, and they will cover, but they won’t feel good. It’s the […]
Getting your message to the right prospects presents a challenge. First, your website needs to rank in Google; then you have to entice the user to click on your URL. Most website marketers focus on these two hurdles and forget about the third obstacle. Even if you draw a potential customer to your site, if […]
What does it cost to put together a good website? That is an important question, especially for companies wanting to expand their web presence. The problem lies with hidden costs. Very few people take into consideration all the factors that add to their project. To better help you set a budget for your new site, […]
The content on your website drives both your organic and paid traffic. It determines where you fall in the search ranks, and it establishes your credibility in the marketplace. Every article you write must be for two audiences: the general public, and the search engines. To reach the former, you must satisfy the latter, but how do […]
If your website is not ranking in Google, then one of the first things you need to check is its speed. To improve the user experience, Google penalizes sites that don’t load in under 3 seconds. Rather than assume you need to improve the search engine optimization (SEO) of your landing pages, instead you should […]
If you want your website ranking on Google you’re in the right place. I liken a non-ranking website to owning a pimped-out sports car that won’t start. It looks great, but if it doesn’t move you from Point A to Point B, then you are going nowhere fast. So, bear with me as I take […]
New regulations are looming on the horizon for commercial websites. As you may know, the Americans with Disabilities Act (ADA) already applies to companies with physical locations. What you may not realize is that a move is being made to apply the same act to companies who conduct business online. Consequently, you need to ask […]
If you own a service business and want to increase the amount of business you generate online, then you need to read this article on How to Sell Your Services Online. As the owner of a service business myself, I understand exactly what you need to do to grow your business. In fact, one of […]
“Good artists copy. Great artists steal.” Pablo Picasso Sam Walton, founder of WAL MART, was famous for spending more time at his competitor’s stores than he did at his own. He would always have his trusty notebook in hand and would be quick to jot down any idea or tactic that could help improve his […]
They say a picture is worth a thousand words, but these days most stock photo websites bring one word to mind. Meh. Or perhaps blah. In any case, it’s hard to find great looking stock photos. It’s even more difficult to find great looking stock photos that are FREE! Paying for photos every time you […]
Redesign Website Without Losing SEO If you’re looking to redesign your website but are scared to do so because you might lose SEO rank, then read on. This article was written just for you. Have you ever heard of the website Plenty of Fish? The guy who built the site was developing it as an […]
People often wonder if our Free Mockup Offer is legit. It is. We custom design mockups for all qualified potential clients. First, we send you a detailed Website Questionnaire to get a full understanding of your business, your customers, and your design needs. This Questionnaire includes things like other sites you like the look and feel […]
Website Tools I owe a lot to Tim Ferriss. It was his book The 4 Hour Work Week which inspired me to quit my job eight years ago and embark on my entrepreneurial venture which ultimately turned out to be Thomas Digital. I recently got to see Tim live in San Francisco, promoting his new […]
Increase Website Conversions I’m about to share with you a secret trick I use to help my clients increase website conversions by up to 100% or more. A lot of people think that Website Design relates mainly to fonts, colors, spacing and imagery. Design elements are of course important. We take pride in our unique […]
If you’ve been meaning to launch your new website but haven’t gotten started with your project yet, I have good news for you. You can learn about the latest website design trends for 2017 before you start your next project and stay one step ahead of your competitors. Website Design Trends in 2017 As you […]
Website Purpose What is the purpose of a website? I’ve had the good fortune of working with many different clients across a wide range of industries. A question I often get from prospective clients who submit a website a website design RFP is, ‘Have you ever done a website in XYZ industry’? Many times I […]
Website Design Pricing – How much does a New Website cost? If you’re thinking about getting a new website and want to learn more about website design pricing, or website design cost, then you’re in the right place. If you send the same web design proposal to 4 different website companies and you will get […]
Warning! If you want to hire a web designer, read this article before you take the next step. It may just save your life. Okay, not your life, but it could keep you from getting burned by a dirty little trick used by many web design firms. Don’t let them pass off a cheap template […]
Confused about S.E.O.? Watch this brief SEO crash course video to get an overview of search engine optimization, and what it’s all about. SEO Crash Course SEO Hinges on 3 Things Keywords Links Content Search Engine Optimization (SEO) brings organic traffic to your website. Good SEO improves your Google rank. This means you appear in […]
Here are 3 FREE resources you can use to gain insight into competing websites. You’ll find out important information you can use to your advantage. How much traffic do they get each month? What is the demographic of their audience? Which other websites are related to them? What are their ranking keywords? Who is linking […]
As a website designer, I need to make sure that my client’s sites render well across all browsers. I pay particular attention to how websites look on Internet Explorer. How Websites Look on Internet Explorer What a lot of people don’t realize is that Internet Explorer renders websites differently than all the other browsers. Because […]
