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Website Design Pricing Guide

Website Design Pricing

How much does a New Website cost?
If you’re thinking about getting a new website and want to know how much it will cost, you’re in the right place. Send the same proposal to 4 different website companies and you will get 4 different quotes, often with a very wide range in terms of pricing. Website design pricing can be tricky, the question isn’t just “how much will my new website cost?” the question is, “what should my expectations be for the budget I have?”

The truth is website design pricing can range from free, to over $100,000. The best solution for you will depend on how you, your goals and your budget align together. In this brief guide we will give you a sense of exactly what you can expect from a new website is any price range. We also offer suggestions and solutions that might be right for you based on your budget.

Allignment

Your goals, your budget and your personal involvement will all factor in to what type of website you will have.

website design pricing YOU – How involved do you want to be in the process? With no budget you will be designer, developer, project manager, content writer and marketer. As your budget increases, so do your roles in completing the project.

GOALS – What kind of a website do you want? Do you want a website that looks “good enough”? Better than your competitors? Or the leader in your industry? Each of these goals are different and your budget will have to adjust accordingly.

BUDGET – Your budget will be affected by your goals for the site and how much involvement you want to have in the project. The higher quality website and less involvement in the deliverables, the more higher your budget will have to go.

Website Design Pricing, Free Websites
You want a new website but you have no money. No problem! There are plenty of free options available. Most of these solutions are free website builders which offer you a limited range of templates to choose from. Another option is to install a free WordPress theme on a self-hosted server. In this case you’ll still need to pay for hosting, which isn’t free and this option will require a lot more technical knowledge to implement.

  • What You Get
    • TEAM: Yourself
    • PLATFORM: Online Website Builder
    • DESIGN: Pre-Made Template
    • SPECIFICATIONS:
      • Pages – N/A
      • Page Templates – N/A
      • Revisions – N/A
      • SEO – None
      • Responsive Design – Not usually
      • Social Media Integration – N/A
  • Pros and Cons
    • PROS:
      • Affordable
      • Quick Setup
    • CONS:
      • Generic template design
      • “Free” Branding on site
      • Lack of customization
      • Lack on S.E.O.
      • Unprofessional look
  • Who is this right for?
    • First time blogger
    • Personal website
    • Small club or group
  • Resources
    Here are some of the better free website builders available:

Website Design Pricing, -$100 Websites
If you have a little bit of money to spend your options expand. You can basically go in a a couple directions. Either you can use some more expensive website building platforms such as Sqarespace.com or Godaddy’s website builder. Or you can purchase a premium theme on a site like Themeforest and upload it to your own self-hosted WordPress site. If you go with the WordPress option it will require a bit more technical skill and more time to implement.

  • What You Get
    • TEAM: Yourself
    • PLATFORM: WordPress
    • DESIGN: Pre-Made Template
    • SPECIFICATIONS:
      • Pages – N/A
      • Page Templates – N/A
      • Revisions – N/A
      • SEO – None
      • Responsive Design – Maybe
      • Social Media Integration – N/A
  • Pros and Cons
    • PROS:
      • Someone to help you design & develop your website
      • Some customization to your design
    • CONS:
      • Difficulty in communication
      • Difficult to manage your project
      • Inconsistent results, often unusable
  • Who is this right for?
    • Individuals with small budgets who are comfortable managing their own project.
  • ResourcesHere are some of the better free website builders available:

Website Design Pricing, -$2,500 Websites
If you have up to $2,500 you will likely be hiring a local freelance web designer to help you modify a premium theme to match your branding. At this price-point you are paying for a ‘semi-custom’ or ‘customized’ design. In some cases designers at this price-range don’t fully disclose that they are selling ‘template’ websites, but if you are only paying $2k-$3k for a website it is almost certainly not a custom website.

  • What You Get
    • TEAM: Local solo designer
    • PLATFORM:
      • WordPress
      • Joomla
      • Straight CSS / HTML
    • DESIGN:
      • Often uses templates though claims to be custom
    • SPECIFICATIONS:
      • Pages – 5-10
      • Page Templates – 2-3
      • Revisions – 2-3
      • SEO – None
      • Responsive Design – Maybe
      • Social Media Integration – Limited
  • Pros and Cons
    • PROS:
      • Local person to communicate with
      • Decent quality work
    • CONS:
      • Typically not high enough quality work for small and medium sized businesses
      • Often uses templates without informing clients
      • Often overbooked with work and rarely delivers on time
  • Who is this right for?
    • Individual marketing their personal services who is on a budget
      Very small business starting out who needs a web presence
  • Resources
    • Here are some of the better free website builders available:

Website Design Pricing, $5-10k Websites
Once you reach the $5k-$10k range for a website you will be working with a reputable design firm that can provide truly custom design and development work. In addition to a designer and developer you will be working with a dedicated project manager who will help to organize and manage the entire design and development process. Beware, some companies at this price range will still try to sell you a ‘semi-custom’ template without fully disclosing that to you, so be sure to do your due diligence.

  • What You Get
    • TEAM:
      • Agency
      • Project Manager
      • Designer
      • Developer
    • PLATFORM:
      • WordPress
      • Joomla
      • Drupal
    • DESIGN:
      • Custom Design
      • Layered Photoshop Design
    • SPECIFICATIONS:
      • Pages – 15-50
      • Page Templates – 3-7
      • Revisions – 3-6
      • SEO – On page
      • Responsive Design – Yes
      • Social Media Integration – Yes
  • Pros and Cons
    • PROS:
      • Professional quality
      • Custom design
      • Hands on project management
      • Quality development
    • CONS:
      • More costly
  • Who is this right for?
    • A small or medium sized business looking to refresh their website design

Website Design Pricing, $10-25k Websites
There are many factors that affect website design pricing in the $10-$25k. These main factors are the type of agency you work with, the scope of your project and the functional requirements of your project. To give you an example a $20k project might be a tiny 4-5 page micro-site from a large agency for a pharmaceutical company or it could be a 300 page brochure type website from a local design firm. At this price-point you are paying for the reputation of the firm and are more concerned with quality of the work and the assurance of a project being successfully brought to completion.

  • What You Get
    • TEAM:
      • Agency
      • Project Manager
      • Designer
      • Developer
      • Copywriter
    • PLATFORM:
      • WordPress
      • Joomla
      • Drupal
      • Magento (for shopping cart websites)
      • Proprietary CMS
    • DESIGN:
      • Custom Design
      • Layered Photoshop Design
    • SPECIFICATIONS:
      • Pages – 50-300
      • Page Templates – 8-12
      • Revisions – 7-12
      • SEO – Yes
      • Responsive Design – Yes
      • Social Media Integration – Yes
      • Custom front end functions
      • Extensive backend database management
  • Pros and Cons
    • PROS:
      • Professional Design
      • Professional Development
      • Project Management
      • Dedicated Support
      • Custom Functionality
      • Content Writer
    • CONS:
      • Higher costly
  • Who is this right for?
    • Medium sized businesses with a +100 pages website

Website Design Pricing, +$25k Websites
Once you have reached the +$25k range for website design pricing you are fulfilling a very specific need. You may be looking for a high functioning e-Commerce website, a web application, a membership site with robust back-end functionality, a very big website with thousands of pages, or a flashy high-functioning website with with a unique front-end interface. In any of these cases you will mostly be engaging with larger design firms.

  • What You Get
    • TEAM:
      • Agency
      • Project Manager
      • Designer
      • Developer
      • Copywriter
    • PLATFORM:
      • Custom Application development.
      • Sites such as Facebook, Twitter and Yelp are not really websites, they are web applications. At
      • this price range you are getting a web application with much more sophisticated custom
      • function than a ‘regular’ website.
    • DESIGN:
      • Custom Design
      • Layered Photoshop Design
    • SPECIFICATIONS:
      • Pages – 50-300
      • Page Templates – 8-12
      • Revisions – 7-12
      • SEO – Yes
      • Responsive Design – Yes
      • Social Media Integration – Yes
      • Custom front end functions
      • Extensive backend database management
  • Pros and Cons
    • PROS:
      • Professional Design
      • Professional Development
      • Project Management
      • Dedicated Support
      • Custom Functionality
      • Content Writer
    • CONS:
      • Large agency pricing
      • Work handled by junior staff
      • Expensive overages and delays
  • Who is this right for?
    • Large businesses with several thousand employees and high security needs.

Website Design Pricing Table

FREE $1,000 $2,500 $5-10K $10-25K +25K
TEAM
Firm
Developer
Project Manager
Content Writer
UI/ UX Designer
DESIGN
Wireframe Mockups
Photoshop Design
Revisions 2-3 3-5 5-10 10-20
Landing Page Design
UI/ UX Prototyping
Branding
DEVELOPMENT
CSS/ HTML
CMS
Theme Template Template Semi Custom Custom Custom Custom
QA Testing
Sitemap Architecture
Front End Devlopment
Backend Development
External API Integration
FEATURES
Pages NA 5-10 5-10 15-20 50-1K+ 1K-50K+
Page Templates 3-6 7-15 15+
On Page SEO
OffPage SEO
Search Engine Marketing
Mobile Responsive Design
Training/ Support
Content Marketing
Contact Form Integration
Payment Processsing
Web Application

E-Commerce
If you thought website design pricing was all over the map for ‘regular websites’, that’s nothing compared to an E-Commerce website.

Website design pricingBecause you’re dealing with so many additional factors such as payment processing, security, fulfillment, inventory and inputing many different product skews an E-Commerce website is typically far more expensive and complex than a regular website.

If you’re looking for an affordable option to having an E-Commerce website, sites such as Shopify offer a turnkey solution for opening a store online.

Otherwise, when working with a reputable design and development firm, be prepared to pay anywhere from $10,000-$50,000 and above for an E-Commerce website.
Opportunity Cost
Warren Buffet, the world’s greatest business investor and second richest person on the planet, said that the key to making good business decisions is understanding Opportunity Cost.

costOpportunity Cost is not just asking ‘Will I get a good return on my investment’ it is asking the question ‘Of all the things I could do with this money, is this the overall best thing I could do’

When choosing a new website designer the question most people ask is ‘How much will this website cost’ but that’s actually not the best question to ask. The real question to ask is ‘Which website is going to produce the most value for my business overall?’

Someone getting a “free” website might think they got a better deal than someone who paid $5,000 for their website.

But the $5,000 website might have generated more traffic, more leads and more business than the “free” website and in terms of total dollars the “free” website might have cost the business $100,000 in lost business it might have otherwise gained.

San Francisco Web Design

FREE MOCKUP
OF YOUR NEW WEBSITE

If you’re looking for a new website, I’d like to make you an offer you can’t refuse.

I will design an Custom Mockup of your new website for Free, before you sign or pay anything.

If you like it, we can move forward working together.

If not, there are no hard feelings and no further obligations.

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