We scoured the web to find you the most inspiring, the most elegant and the most cutting edge in examples of financial services website design. No matter what area of finance you are looking for, we’ve got you covered. Enjoy!
Table of Contents
Private Equity
1. Aravis
Why it works: Outstanding graphics and animations, and lots of website effects to go with the design.
2. Vista Equity Partners
Why it works: Subtle but effective animations and transitions, well-thought contrasting visual hierarchy
3. Carlyle
Why it works: Unconvential layout that possesses original and strong personality and branding
4. White Square Capital
Why it works: Strong transitions and animations that pushes content forward, clean design
5. Brightwood
Why it works: Creative transitions and animations, a good mix of colors and elegant design
Venture Capital
1. Lux Capital
Why it works: Content-centered design without sacrificing creativity. Strong images and catchy video
2. Maveron
Why it works: Instant statement, strong bold typography, minimalistic yet modern
3. Scale
Why it works: Color scheme shows personality, simple yet interesting animations and elements
4. EQT Ventures
Why it works: Otherworldly video background for hero section, bright vivid colors, high-contrast elements
5. Founders Fund
Why it works: Website is heavy with creativity, especially in the mix of graphics and photos.
https://foundersfund.com/anatomy-of-next/
Hedge Funds
1. Millennium Management
Why it works: Minimal graphics to push content forward, strong typography
2. BlackRock
Why it works: Very clever use of solid black and solid white colors, bite-size information and sections for easy navigation
3. Citadel
Why it works: Beautiful timelapse video background for hero, consistency in colors and styling all throughout
4. DE Shaw Group
Why it works: Distinct and unique online presence, simple but interesting effects
5. Marshall Wallace
Why it works: Interesting graphic elements on hero section, good photography, spacious and easy to navigate
Family Offices
1. Emerson Collective
Why it works: Beautiful bright graphics. Easy to navigate and explore.
2. Vulcan
Why it works: Impactful presence above the fold, small but interesting animations, clear sections
3. Kirkbi
Why it works: Beautiful photography, custom pointer, properly organized content
4. Bregal Investments
Why it works: Unique layout, effective sidebar and navigation
5. Baltisse
Why it works: Clean professional design, button hover design, nice divisions between sections
Mergers and Acquisitions
1. MacQuarie
Why it works: Great video background for the hero section, high contrast colors and texts, clean and straightforward
2. Credit Suisse
Why it works: Super clean design, no ornaments and elements to distract from the content
www.credit-suisse.com/international/en.html
3. Perella Weinberg Partners
Why it works: Clean light theme without any overwhelming colors, easy to navigate
4. DC Advisory
Why it works: Powerful impactful animations and videos, clean and engaging visuals
5. Clairfield International
Why it works: Strong statement create by good typography, clean layout
Banks
1. Mizuho Americas
Why it works: Catchy landscape videos and images, good use of sans serif fonts
2. SVB Financial Group
Why it works: Clean functional design that’s people-centered
3. Charity Bank
Why it works: Well-thought and organized content, a very interesting hero image that sums up their vision
4. Berkshire Bank
Why it works: Very youthful design with interesting images and animations
5. Country Bank
Why it works: Outstanding typography, content organized in chunks, sticky CTA at the bottom of the screen
Investment Banks
1. Barclays
Why it works: Big easy to read texts, pleasing colors, sections are clear and distinct
www.investmentbank.barclays.com
2. Centerview Partners
Why it works: Traditional design with an extraordinary use of black and white images
3. Berkery Noyes
Why it works: Simple design without information overload, sticky contact button on bottom right
4. Blackstone
Why it works: Good typography, subtle but catchy animations that lead viewers to right content of focus
5. Keefe, Bruyette & Woods
Why it works: Cool to the eyes, video background shows their dominance in the industry
Lending
1. Lendedu
Why it works: Website colors and texts easy to the eyes, instant load calculator upfront
2. Accion
Why it works: Spacious and simple. The choice of photos is outstanding
3. Prosper
Why it works: No-fuss no-guess website that you can easily trust and figure out what they do best
4. LendingUSA
Why it works: Good choice of colors, bright clear images used, a very pleasant experience all throughout
5. Street Shares
Why it works: Services and calculator showed upfront, live chat widget, invests in creating trust to visitors
Fintech
1. Zero
Why it works: Highly minimalistic with focus on actual content, subtle animations, interactive cashback calculator
2. Wealthfront
Why it works: Modern design and website experience, complementary illustrations, typography has good contrast
3. Nerdwallet
Why it works: Minimalistic, clean and light design experience, website is very engaging from top to bottom
4. WePay
Why it works: A great mix of youthfulness with the 3D miniature figures, and elegance
5. TransferWise
Why it works: Instantly generates an experience of trust through straightforward and honest information, tools, and verbiage
Financial Services Website Design
If you’re looking for help with your financial website design project, you’re in the right place.
Do you want to project a professional image for prospective customers? If so, then let us show you how we can build your Financial Services Web Design project. We promise results with no risks.
We recognize that not all financial service professionals are alike. Therefore, each of our financial services web design projects is 100% unique.
Before we start designing, we sit down and ask several questions.
- Who is your target audience?
- Do you specialize in a specific type of service?
- What part does your website play in your overall business plan?
- What kind of results do you hope to achieve with your website?
After we identify your specific needs, then we design your site at no cost to you. Every site is 100% custom made so that you won’t see another website anything like yours on the web. That includes the layout, text, or the images.
We Get Results!
Our financial services web design layout changes with each of our customers. However, we strive to achieve the same results with every website we put together.
A Mobile-Friendly Website
Starting in 2017, Google plans to make their mobile rankings their primary source for all search results. In plain language, this means that if you do not perform well on mobile devices, then you will pay the penalty in rank, even with those searching on desktops.
All our financial services web designs are optimized for mobile devices. They are fast and mobile-friendly. We make sure to stay on top of all the new requirements, so you don’t don’t have to worry about them.
Our Sites Are User-Friendly
With so much information just a click away, people don’t have patience with poorly structured websites. They want to grab their information and go. However, you don’t want them to “go.” You want them to stay and move further along towards becoming a lifelong customer.
To keep people on your site, you need to have simple, engaging content. Finding information should be quick and easy. We help you identify what your customers need most and make sure it’s easy to find. If you give the user a positive experience, then they WILL come back.
Credibility as a Financial Services Professional
Make a long-term investment in quality content. We show you how to establish yourself as an authority in your industry. This can be accomplished with articles and blog posts. Some of you will be comfortable writing your own material, but others may prefer to have professional help. Whatever the level of support you need, we can help.
Goals for Financial Services Web Design
Most financial service customers come from three places: website traffic, direct contact, and referrals. Website traffic occurs through search engine optimization (SEO) and paid advertising.
Getting Ranked for Maximum Exposure
Both SEO and paid advertising accomplish the same thing. They put your website in front of prospective customers. They both achieve results, but paid advertising requires a greater financial investment.
SEO is less expensive and has longer staying power. To rank well with SEO, you need to make your way into the top three spots in the search engines. There are several ways to accomplish this, and that’s where our financial services web design pays dividends. We write all your website content for both your customer and the search engines.
Keywords and related phrases help search engines know what you have to offer. They look for these keywords in very specific places within the website. There are a lot of guidelines to follow, and frankly, you are in the business of financial services.Do you have time to learn all the rules?
That is what we do. We keep on top of what’s new and make sure your website has all the current requirements it needs to rank in those top spots.
Service Existing Customers as Well as New Ones
We don’t just build beautiful websites. We understand how to market them. Your financial services website should meet the needs of your clients, wherever they are in their journey.
Communication is always the key to keeping clients. We give you opt-in forms for mailing lists and newsletters. We can also set up password protected pages for sensitive information.
Why Financial Service Professionals Choose Us as Their Web Design Company
Financial service professionals need to connect with their clients and foster relationships built on trust. Normally, you are too busy servicing clients to take time for web design. We know this, and that’s why we do what we do.
Let us take the burden of programming and web mechanics off your plate. There is no risk. Unlike other financial services web design firms, we show you exactly what your website will look like before you ever sign or pay for a thing.
That’s right. There is no hassle and no risk. What do you have to lose? To find out what’s possible, just click below and learn more about our Free Mockup Offer.
