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Technology Web Design
Technology Web Design
Here’s the main challenge when it comes to technology web design. Your site must be 100% custom. Here’s why. When you’re selling a technology product whether it be a SaaS product, an energy solution or even industrial machinery, you are selling something unique. There is quite a bit of education when it comes to selling a technology product. You have to tell your prospective customer a story about how the product works and the problem it solves. And this story has to be told in a language the visitor understands. We’ve found that telling a story visually through unique and engaging graphics has worked best.
Having worked with many technology companies from software, IT services, energy and industrial manufacturers, here are the 5 things we have found that have most benefited our clients.
Identify Visitor Types
One of the main challenges with website design in general and technology web design in particular is identifying the various user types coming to the site and developing content paths tailored to their specific needs. We help clients by identifying the specific types of users who will be interacting with the websites, what their specific needs are and to make sure that the site is design and structured to meet their needs. This is especially important with technology websites as user types can be quite different ranging from developers and CTO’s to marketing managers and business owners. Telling the right story to each of these user types is key to your website’s success.
Tell Story Visually
Let’s face it, people don’t like to read these days. Everyone has ADD and gives only partial attention to anything at any given time. Because of this we’ve found that telling a story visually through custom graphics and diagrams works well to convey technical data in a easy to understand way. We will work with you to really understand what it is your business does, the problem your technology solves and the process of how it works. We will then turn this understanding into visually appealing technical diagrams that will be easily understood by technical and non-technical people alike.
Going back to people’s partial attention, most visitors don’t really read a website, they scan. They are quickly skimming through the content looking to quickly qualify or disqualify the website for their needs. Another way we’ve found to capture visitor’s attention is to display easily digestible metrics. These can be anything from specific stats, percentages or key numbers that validate the performance of your technology.
Strong Call to Action
At then end of the day the purpose of a website is to make sales and that’s what we do best. Our sites are designed to look beautiful, unique and interested; but really the sites we build are designed to sell. We make sure that there is always a strong call to action found on all pages of the site and that the user is taken down a clear path with the final destination being an action taken. For B2C tech companies this can be an immediate sale. For B2B tech companies this the action is typically an inquiry for more information or a product demonstration.
Identify Use Cases
As they say in direct response marketing: “People don’t want to buy drills they want to buy quarter inch holes.”
In many ways, your product, whatever it is, is an obstacle to the thing they want. They aren’t looking to invest in a new technology, they are trying to solve a specific problem. What we do is identify the specific problems your clients are trying to solve. Then, we reverse engineer how technology solves that problem. We then help to structure the site in such a way that the client able to search via your technology. We also make it so they are able to search via the use case they are trying to solve and discover your technology based off of that.
Conclusion – Technology Web Design
If you’re looking for help with technology web design you’ve come to the right place. We get tech and can help your company with an awesome new client generating website. But don’t just take our word for it. We’d like to make you an offer you can’t refuse. We’ll design a custom mockup of your new website for free before you sign or pay for anything. If you like it, we can move forward working together if not, there are no hard feelings and no other obligations. Read below to find our more.
FREE CUSTOM MOCKUP
of your New Website delivered in 7 days, with no Cost or Future obligations. Guaranteed.
100% Custom Design. We never use pre-made template. Ever.
Ready to take the next steps? I’ve got good news. Unlike with other web design firms, you’ll actually get to see exactly what your new website will look like before you sign or pay for anything. Sound too good to be true? Click below to read more about our Free Mockup Offer.
FREE CUSTOM MOCKUP
OF YOUR NEW WEBSITE DELIVERED IN 7 DAYS
We’re so confident you’ll love our new design for your website that we will design you a custom mockup of your new website before you sign or pay anything.
If you like the design, we can then move forward in working together.
If not, there are no hard feelings and no further obligations.
Keep reading to find out exactly how it works.
HOW IT WORKS
1 FILL OUT CONTACT FORM
The process starts when you fill out our contact form at the bottom of this page. You will receive a response email within 1 business day requesting that we schedule a call to learn more about your needs. We’ll need to have a brief phone conversation to get a sense of your project’s scope to be able to give you a proper quote.
2 INITIAL PHONE CALL
Our initial call will take 15-30 minutes. We will ask you a series of questions to determine your goals for the website, key functional requirements you have, your timeline and other important considerations that will affect the scope of the project.
3 WE SEND YOU A PROPOSAL
Within 2-3 business days we will email you a proposal for the project. This will include a detailed list of all the services and features provided as well as a timeline for the project and a quote for the project cost.
If the scope and budget of the proposal works for you, then we can move forward with the Free Mockup offer. At this point nothing has been signed and no money has exchanged hands.
4 WEBSITE QUESTIONNAIRE
We will send you a detailed questionnaire to get a sense of the vision you have for the new website’s design.
This will include links to other websites you like the look and feel of, as well as fonts, colors and other visual elements you would like to include.
5RECEIVE YOUR MOCKUP
After receiving your input from the questionnaire we will then have a Photoshop Mockup of the homepage of your new website within 4 business days.
This mockup is just a preliminary draft and should we work together you will have ample opportunity to revise the design until it is just as you like it.
If you like the mockup and want to move forward in working together, we will then sign a contract with the same terms outlined in the proposal.
7 NO HARD FEELINGS
If the mockups wasn’t quite what you were looking for, then there is no obligation and no hard feelings. You owe us nothing and have gained a better sense of what you’re looking for in a website.
The only caveat is that you would have no legal right to the mockup design we made and could not use it for your website without full compensation.
Custom Website Design
All of our designs are made from scratch in Photoshop, designed specifically for you and your company’s unique needs.
Custom Wordpress Development
We never use pre-made templates. Ever. All of our sites are 100% custom developed to be super easy to update and edit on your own without having to know how to code.
Mobile Responsive Design
On average over 20% of all website visitors view sites on a mobile device and that number is only rising. All of our sites are developed with fully mobile responsive designs that adapt for the iPhone, iPad and all other mobile devices.
Marketing Design Strategy
We don’t ‘just’ design pretty websites, we strategize a design and user interface focused on marketing and conversion. We use the psychological ‘weapons of influence’ as outlined in Robert Cialdini’s book Influence to stack the deck in favor.
Search Engine Optimization
We provide on page Search Engine Optimization for the sites we develop. We research the most relevant keywords and tag and structure the site to rank for those keywords. We also practice what we preach. If you Google ‘San Francisco Web Design’ or ‘Hire a Web Designer’ we’re the #1 result.
User Interface / User Experience
We identify the various user types visiting your website and then create a clear path for each user allowing them to easily find what it is they are looking for.
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FROM MOCKUP TO MAGNIFICENT
Before and After gallery of clients’ initial ‘Free Mockup’ to their final website design.