Technology Web Design
Here’s the main challenge when it comes to technology website design. Your site must be 100% custom. Here’s why. When you’re selling a technology product whether it be a SaaS product, an energy solution or even industrial machinery, you are selling something unique. There is quite a bit of education when it comes to selling a technology product. You have to tell your prospective customer a story about how the product works and the problem it solves. And this story has to be told in a language the visitor understands. We’ve found that telling a story visually through unique and engaging graphics has worked best.
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Having worked with many technology companies from software, IT services, energy and industrial manufacturers, here are the 5 things we have found that have most benefited our clients.
Identify Visitor Types
One of the main challenges with website design in general and technology web design in particular is identifying the various user types coming to the site and developing content paths tailored to their specific needs. We help clients by identifying the specific types of users who will be interacting with the websites, what their specific needs are and to make sure that the site is design and structured to meet their needs. This is especially important with technology websites as user types can be quite different ranging from developers and CTO’s to marketing managers and business owners. Telling the right story to each of these user types is key to your website’s success.
Tell Story Visually
Let’s face it, people don’t like to read these days. Everyone has ADD and gives only partial attention to anything at any given time. Because of this we’ve found that telling a story visually through custom graphics and diagrams works well to convey technical data in a easy to understand way. We will work with you to really understand what it is your business does, the problem your technology solves and the process of how it works. We will then turn this understanding into visually appealing technical diagrams that will be easily understood by technical and non-technical people alike.
Going back to people’s partial attention, most visitors don’t really read a website, they scan. They are quickly skimming through the content looking to quickly qualify or disqualify the website for their needs. Another way we’ve found to capture visitor’s attention is to display easily digestible metrics. These can be anything from specific stats, percentages or key numbers that validate the performance of your technology.
Strong Call to Action
At then end of the day the purpose of a website is to make sales and that’s what we do best. Our sites are designed to look beautiful, unique and interested; but really the sites we build are designed to sell. We make sure that there is always a strong call to action found on all pages of the site and that the user is taken down a clear path with the final destination being an action taken. For B2C tech companies this can be an immediate sale. For B2B tech companies this the action is typically an inquiry for more information or a product demonstration.
Identify Use Cases
As they say in direct response marketing: “People don’t want to buy drills they want to buy quarter inch holes.”
In many ways, your product, whatever it is, is an obstacle to the thing they want. They aren’t looking to invest in a new technology, they are trying to solve a specific problem. What we do is identify the specific problems your clients are trying to solve. Then, we reverse engineer how technology solves that problem. We then help to structure the site in such a way that the client able to search via your technology. We also make it so they are able to search via the use case they are trying to solve and discover your technology based off of that.
Need Help With Your Tech Company Website?
If you’re looking for help with technology web design you’ve come to the right place. We get tech and can help your company with an awesome new client generating website. But don’t just take our word for it. We’d like to make you an offer you can’t refuse. We’ll design a custom mockup of your new website for free before you sign or pay for anything. If you like it, we can move forward working together if not, there are no hard feelings and no other obligations. Read below to find our more.