Category: Questions and Answers
How to Find a Web Designer
Once you’ve decided that it’s time to redesign your website, then you will need to find a web designer. I know that many of you are thinking, “I don’t need a web designer. I can just have my cousin do it.” Let’s take a quick walk down memory lane and revisit the years when Mom […]
How to Avoid a Generic Looking Web Design
“Please don’t notice us! We are just like our competitors,” said NO business ever! The truth is, that companies now compete in a global market and competition is stiff. To gain market share, a business needs to stand out from the rest of the crowd and for most, that means that their website must stand apart. […]
Is Web Design Dying?
Every year or two, “experts” come out of hiding and spout off about the death of web design. Then, after stirring things up, they slink back to their corners and business continues as usual. Web designers continue to develop proposals, accept new clients, and build beautiful websites. So, why then, do these people continue to debate […]
How To Profitably Generate Leads For Your Service Business
If you can’t profitably generate leads for your service business, then you don’t really have a business. People don’t know how much a new customer is worth to them. How much does it cost you to get a new client? How much will a single client generate in new revenue dollars? Can you improve your […]
How Does Your Website Fit Within Your Business Model?
The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator. Knowing how your company’s clients move from Point A to final conversion will […]
Is On-Page SEO Enough to Rank on Google?
There are two types of search engine optimization (SEO) that can improve your ranking: on-page and off-page. The first, on-page SEO, is absolutely necessary if you want the search engines to categorize your site. Some web designers include this type of search engine optimization as part of their web design package and others do not. Yet, […]
The Legalities of Copying a Website Design
A website contains many different creative elements. The overall design relies on images, videos, text, and of course, the underlying code. Some of the parts, such as the code used to create footers, is common to all websites but other elements are unique. Copyright laws protect these aspects of a site. However, the legalities of […]
Easy-to-Update Websites: Custom vs Template
There is a business concept I recently encountered, called ‘phantom deliverables.’ The idea behind this term is that a business can deliver a product or service that the client never asked for and did not even know they needed. For instance, many of our clients come to us for a beautiful website. What they actually […]
How to Layout Your Website Homepage
I know a secret about Internet marketing that you may not and it directly affects how you should layout your website homepage. Here you go… The Internet – all of it – is nothing more than advertising. I am not just referring to the ads that appear on Google Search results or the Facebook ads […]
What is a Custom Website Page Template?
The purpose of this article is to explain what a custom website page template is, how it works and how it applies to your website project. But before we get into exactly what a page template is, let’s talk about why you need to know what it is. What is a Custom Website Page Template? […]