Category: Questions and Answers
How Does Your Website Fit Within Your Business Model?
The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator. Knowing how your company’s clients move from Point A to final conversion will […]
Is On-Page SEO Enough to Rank on Google?
There are two types of search engine optimization (SEO) that can improve your ranking: on-page and off-page. The first, on-page SEO, is absolutely necessary if you want the search engines to categorize your site. Some web designers include this type of search engine optimization as part of their web design package and others do not. Yet, […]
The Legalities of Copying a Website Design
A website contains many different creative elements. The overall design relies on images, videos, text, and of course, the underlying code. Some of the parts, such as the code used to create footers, is common to all websites but other elements are unique. Copyright laws protect these aspects of a site. However, the legalities of […]
Easy-to-Update Websites: Custom vs Template
There is a business concept I recently encountered, called ‘phantom deliverables.’ The idea behind this term is that a business can deliver a product or service that the client never asked for and did not even know they needed. For instance, many of our clients come to us for a beautiful website. What they actually […]
How to Layout Your Website Homepage
I know a secret about Internet marketing that you may not and it directly affects how you should layout your website homepage. Here you go… The Internet – all of it – is nothing more than advertising. I am not just referring to the ads that appear on Google Search results or the Facebook ads […]
What is a Custom Website Page Template?
The purpose of this article is to explain what a custom website page template is, how it works and how it applies to your website project. But before we get into exactly what a page template is, let’s talk about why you need to know what it is. What is a Custom Website Page Template? […]
Is Your Site Invisible to Google Because of Bad Coding?
Do you have a website that’s not ranking on Google? If so, then it could be a result of bad coding. A lot of SEO companies would have you believe that you have to pay a ton of money each month to rank on Google. But the truth is, it’s possible to get on Page […]
How to Convert Leads into Sales Using Email Newsletters
Your business cannot grow unless you accomplish two things, keep the clients you already have and acquire new ones. Sales and marketing are so important that Amazon lists over 86,000 books that claim to know the best way to convert leads into sales. Within the digital world, you often find the terms ‘Sales, ’ and […]
What is the Average Lifespan of a Website Design?
Modern websites neither look nor function like the ones created in the early 90’s. In fact, today’s websites don’t even resemble those created three years ago. Technology changes and so have the rules of internet marketing. Consequently, many older website designs are obsolete. So, what is the average lifespan of a website design? Can you […]
How to Create a Website Sitemap
The most important step in creating a website comes before your developer ever writes a single line of code. In order to build the best possible website, you should first create a website sitemap. Failure to properly develop a sitemap causes many projects to fall apart. Because this process is so important, we want to […]