You build a brand identity with more than just a name and a logo. Rather, branding is the whole STORY of who you are. Branding includes the LOOK, PURPOSE, and PERSONALITY of your business and it’s important that your branding stays consistent both online and offline. Studies show that branding results in more conversions because […]
WordPress is the most popular CMS in the world with almost 75 million sites depending on it. Unfortunately, it’s popularity makes it a prime target for hackers and malware. After all, if a cybercriminal gains access to one WordPress site, they then have the wherewithal to possibly access millions of to other business sites. So […]
Typically, the task of redesigning the company website falls to someone in the Marketing Department. If you think about it, the marketing team is the best choice, because the ‘marketing first’ approach to website redesign is the best strategy for success. The only problem is that many Marketing Managers know very little about web design. […]
Web Designers usually adopt one of two approaches when they build a website. Either they subscribe to the idea of ‘design first’ or ‘content first.’ However, design first does not meet the needs of the users. Content first is a bad website strategy because it fails to address the ultimate goal of a business website, […]
