How Does Your Website Fit Within Your Business Model?
The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator. Knowing how your company’s clients move from Point A to final conversion will […]
Defining the Boundaries of an Agent-Client Relationship
There are a number of steps involved in building your business online. Find out where web design falls in that timeline and what you must do beforehand and what happens afterward. This can help you develop realistic expectations for your web design project. It will also help you define the boundaries of your agent-client relationship and cut […]
Danger! Your WordPress Website Is Vulnerable to Attack!
WordPress is the most popular CMS in the world with almost 75 million sites depending on it. Unfortunately, it’s popularity makes it a prime target for hackers and malware. After all, if a cybercriminal gains access to one WordPress site, they then have the wherewithal to possibly access millions of to other business sites. So […]
The Marketing Manager’s Guide to Redesigning Your Website
Typically, the task of redesigning the company website falls to someone in the Marketing Department. If you think about it, the marketing team is the best choice, because the ‘marketing first’ approach to website redesign is the best strategy for success. The only problem is that many Marketing Managers know very little about web design. […]
Why Content First Is a Bad Website Strategy
Web Designers usually adopt one of two approaches when they build a website. Either they subscribe to the idea of ‘design first’ or ‘content first.’ However, design first does not meet the needs of the users. Content first is a bad website strategy because it fails to address the ultimate goal of a business website, […]
The Legalities of Copying a Website Design
A website contains many different creative elements. The overall design relies on images, videos, text, and of course, the underlying code. Some of the parts, such as the code used to create footers, is common to all websites but other elements are unique. Copyright laws protect these aspects of a site. However, the legalities of […]
How to Design a B2B SaaS Website
You can find a lot of information available on how to build a B2B website. Our website has several good articles on website design like How to Properly Design a Website Footer or 7 Website Design Trends for 2018. But, when it comes to designing a B2B SaaS Website there are some very specific web design […]
What Is Your Website’s Bounce Rate?
If you want to measure website performance, one of your more valuable tools is Google Analytics. There, you can measure traffic, its source, and what people do once they click through to your site. Each of Google Analytic’s metrics provides you with valuable information. Today, we are going to take a look at your website’s […]
How To Redesign Your Service Business Website
Designing a service business website presents some unique challenges. Getting one to rank on Google requires advanced planning and a pretty thorough understanding of how local SEO works. Convincing prospects to click on your website is an even bigger hurdle. We consider ourselves experts on service business websites. After all, we ARE a service business, and […]
10 Tips for Creating a Contact Form that Converts
The ultimate purpose of every website is conversion. Conversions can sometimes be a sale, but in most cases, they occur when you collect a lead. Proper website structure points all your visitors to one place, your contact form. However, that old adage applies. “You can lead a horse to water but you can’t make him drink.” Getting your prospect to […]