How to Find a Web Designer
Once you’ve decided that it’s time to redesign your website, then you will need to find a web designer. I know that many of you are thinking, “I don’t need a web designer. I can just have my cousin do it.” Let’s take a quick walk down memory lane and revisit the years when Mom […]
How Web Hosting Affects Site Speed
NOT ALL WEB HOSTS ARE THE SAME! When it comes to slow page loading speeds, it probably has nothing to do with your web design. You can optimize, compress, and cache all you want. However, if your host is not top-notch, speed issues can be created by a bottleneck on your web host’s server. In essence, […]
Is Web Design Dying?
Every year or two, “experts” come out of hiding and spout off about the death of web design. Then, after stirring things up, they slink back to their corners and business continues as usual. Web designers continue to develop proposals, accept new clients, and build beautiful websites. So, why then, do these people continue to debate […]
Are You the Master of Your Domain?
Back in the day, Seinfeld aired one of its most memorable episodes, titled “Master of Your Domain.” We won’t go into the specifics but the gist was that there was a bet to see who could stick to a plan without succumbing to impulse or temptation. The person who exercised the highest amount of control […]
Don’t Trust a Fat Diet Expert, a Skinny Chef, or a Digital Marketer Who Uses Cold Outreach
Would you see a dentist with bad teeth? How would you react to a financial consultant that drove a rusty 1992 Ford? Can you imagine consulting a dietician who is morbidly obese? Of course not! So, why in the world would you use a digital marketer who uses cold outreach? “Never trust a skinny cook” Unknown It just doesn’t make sense to use an “expert” that […]
How To Profitably Generate Leads For Your Service Business
If you can’t profitably generate leads for your service business, then you don’t really have a business. People don’t know how much a new customer is worth to them. How much does it cost you to get a new client? How much will a single client generate in new revenue dollars? Can you improve your […]
How Does Your Website Fit Within Your Business Model?
The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator. Knowing how your company’s clients move from Point A to final conversion will […]
Defining the Boundaries of an Agent-Client Relationship
There are a number of steps involved in building your business online. Find out where web design falls in that timeline and what you must do beforehand and what happens afterward. This can help you develop realistic expectations for your web design project. It will also help you define the boundaries of your agent-client relationship and cut […]
Danger! Your WordPress Website Is Vulnerable to Attack!
WordPress is the most popular CMS in the world with almost 75 million sites depending on it. Unfortunately, it’s popularity makes it a prime target for hackers and malware. After all, if a cybercriminal gains access to one WordPress site, they then have the wherewithal to possibly access millions of to other business sites. So […]
The Marketing Manager’s Guide to Redesigning Your Website
Typically, the task of redesigning the company website falls to someone in the Marketing Department. If you think about it, the marketing team is the best choice, because the ‘marketing first’ approach to website redesign is the best strategy for success. The only problem is that many Marketing Managers know very little about web design. […]