Category: Design

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A Camel Is a Horse Designed by a Committee

Alec Issigonis, the developer of the European mini, often commented that “a camel is a horse designed by a committee.” Of course, Alec was referring to cars, but the same applies to website design. Having too many people involved in the decision-making process creates bottlenecks and confusion. The result often fails to meet the needs […]
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How Does Your Website Fit Within Your Business Model?

The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator. Knowing how your company’s clients move from Point A to final conversion will […]
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Why Cheap Websites Are a Waste of Money

Business owners need to keep an eye on their bottom line. For the short-sighted entrepreneur, this means purchasing a cheap website. But, for those with vision, they know that their website is a tool for business growth. Instead of shopping for cheap websites, successful businesses would rather make the investment in a custom site that will eventually […]
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The Legalities of Copying a Website Design

A website contains many different creative elements. The overall design relies on images, videos, text, and of course, the underlying code. Some of the parts, such as the code used to create footers, is common to all websites but other elements are unique. Copyright laws protect these aspects of a site. However, the legalities of […]
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7 Website Design Trends for 2018

Web design changes so quickly, that things considered fresh and modern just a couple of years ago may now seem completely dated. If your website is 3-5 years old, you probably know what I’m talking about. If you’ve purposed to redesign your website in 2018, then you want to get as much mileage from your new […]
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How To Redesign Your Service Business Website

Designing a service business website presents some unique challenges.  Getting one to rank on Google requires advanced planning and a pretty thorough understanding of how local SEO works. Convincing prospects to click on your website is an even bigger hurdle. We consider ourselves experts on service business websites. After all, we ARE a service business, and […]
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How to Layout Your Website Homepage

I know a secret about Internet marketing that you may not and it directly affects how you should layout your website homepage. Here you go… The Internet – all of it – is nothing more than advertising. I am not just referring to the ads that appear on Google Search results or the Facebook ads […]
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7 Signs Your Website is Dated

When was the last time you updated your website? The average lifespan of a web design only is only 3-5 years. If it’s been longer than that, you should probably take a look at your site to see if it needs a redesign. After all, your customers will form their first opinion about your business […]
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What is a Custom Website Page Template?

The purpose of this article is to explain what a custom website page template is, how it works and how it applies to your website project. But before we get into exactly what a page template is, let’s talk about why you need to know what it is. What is a Custom Website Page Template? […]
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How to Properly Design a Website Footer

Web designers put a lot of effort into the design of a website header, but all too often, the website footer is nothing more than an afterthought. It is true that the header will create the first impression with your visitors. But, it is often in the footer where engagement occurs. The reason this information […]